Dear Chiropractic Colleague:

I am pleased to inform you that the Board of Directors of the International Chiropractors Association has designated the week beginning September 17, 2001 to be Subluxation Awareness Week. This date was chosen to coincide as closely as possible with September 18th, chiropractic's Founder's Day. The objective of this new public education effort is to draw attention to the subluxation as the unique and central clinical focus for the doctor of chiropractic and to build public awareness of the importance of subluxation correction. We at the ICA understand the powerful impact a clear, concise and specific message to the public can have on the awareness and understanding of chiropractic as a separate and distinct approach to health and health care. We are asking your participation and help to make this on-growing campaign as effective and far reaching as possible.

The good news is that over a million times every working day in the United States a patient receives a chiropractic adjustment. The bad news, and chiropractic's challenge, is that there are hundreds of millions who do not enjoy the benefits of chiropractic care, ever. ICA's goal is to bring information on what distinguishes and differentiates chiropractic from other approaches to health to the attention of the public. Our key difference, the service no other provider is trained, licensed or oriented to do, is the detection and adjustment of subluxations.

You have the opportunity to lead the chiropractic profession in your own community by spearheading this important public health education campaign. A wide range of materials have been prepared that will help you reach the local media, other providers and individual consumers with a clear explanation of what subluxations are and why their correction is important to health and well-being. This is an effort that is long overdue and one in which every dedicated DC should participate.

Attached are starter materials including a general press release and model letters to local officials that you can mobilize to help you promote this important effort. Additional information, including consumer information, is available on ICA's website at www.chiropractic.org . In addition, ICA has proudly teamed up with Planet Chiropractic, one of chiropractic's more innovative and high-quality Internet concerns, to promote a better public understanding of the subluxation. ICA invites you to visit the special website developed by Planet Chiropractic for this campaign at www.subluxaware.com .

Thank you for your attention to this important public education opportunity. If we do not tell the chiropractic story, who will?

Sincerely yours,
D.D. Humber, DC, FICA
ICA President